After receiving more than 90,000 name submissions for the new blue crayon, Crayola narrowed down the entries to their top five: Blue Moon Bliss, Bluetiful, Dreams Come Blue, Reach for the Stars, and Star Spangled Blue. The public was then invited to vote in the Name the New Blue Sweepstakes for a chance to win a trip to the Crayola Experience Orlando. 

400,000+ votes later, and the results were finally in. Bluetiful emerged victorious. 

The new Bluetiful crayon made her big debut with an exclusive partnership with Walmart just in time for the holidays. 

Dandelion Retirement & Bluetiful Introduction took home the silver at the 2018 Reggie Awards — Category: National Consumer Budget (Over $3,000,000) 

Entries must prove how the team strategized and executed the campaign to reach the masses, and demonstrate integrated Brand Activation elements across various touch points.

Executive Creative Director, Art: Craig Cimmino
Creative Director, Art: Jules Evenson
Creative Director, Copy: Michael Greenberg
Copywriter: Anna Tucker